BC Cann on Stage - Featuring Michelle Corfield
Cannabis Advocacy And Lobbying
Educating policymakers to achieve meaningful change
Many lawmakers and regulators know more about cannabis now than in years past. However, there are still many policymakers who do not have a sufficient understanding of the cannabis plant and the industry that surrounds it. It is why ongoing cannabis advocacy and lobbying are so important, and help ensure that there is always a proper counterbalance to the misinformation that cannabis opponents are spreading. Georg Wurth, CEO of DHV, and Omar Yar Khan, Chief Communications and Public Affairs Officer at High Tide Inc., will discuss what goes into effective cannabis advocacy and lobbying in the current political and regulatory environment.
